{
    "title": "INTRODUCTIE VAN DE MUSE: EEN NIEUWE SCHOUDERTAS VORMGEGEVEN DOOR DE KAAI COMMUNITY",
    "modified_at": "2026-10-08 09:35:17",
    "published_at": "2026-10-08 09:30:00",
    "url": "https://kaai.prezly.com/introductie-van-de-muse-een-nieuwe-schoudertas-vormgegeven-door-de-kaai-community",
    "short_url": "http://prez.ly/rShe",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "ONTWORPEN MET DE KAAI COMMUNITY IN GEDACHTEN",
    "slug": "introductie-van-de-muse-een-nieuwe-schoudertas-vormgegeven-door-de-kaai-community",
    "body": "<p>Het Belgische handtassenmerk KAAI introduceert de Muse, een nieuwe schouder- en crossbodytas ge&iuml;nspireerd op &eacute;&eacute;n van de meest geliefde designs van het merk en mee vormgegeven door de vrouwen die haar door de jaren heen hebben gedragen.</p><div\n    id='gallery-1a21d94f-9aa8-4c65-82a7-94541e2fb913'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiI4MjgxMDQwMC02N2VhLTQyN2UtYmVkNi01YjZkZTdiNWY1MGYiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC84MjgxMDQwMC02N2VhLTQyN2UtYmVkNi01YjZkZTdiNWY1MGZcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuMzMzMzMzMzMzMzMzMzMzMywiY2FwdGlvbiI6IktBQUkgXyBNVVNFIDU0NVx1MjBhYyIsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTgyODEwNDAwLTY3ZWEtNDI3ZS1iZWQ2LTViNmRlN2I1ZjUwZiIsImRhdGEtaWQiOiI4MjgxMDQwMC02N2VhLTQyN2UtYmVkNi01YjZkZTdiNWY1MGYiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC84MjgxMDQwMC02N2VhLTQyN2UtYmVkNi01YjZkZTdiNWY1MGZcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjoiS0FBSSBfIE1VU0UgNTQ1XHUyMGFjIiwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzgyODEwNDAwLTY3ZWEtNDI3ZS1iZWQ2LTViNmRlN2I1ZjUwZlwvLVwvaW5saW5lXC9ub1wvQ29weStvZitDb3B5K29mK0tvcGllK3ZhbitEU0NGODY0MS5qcGcifX1d'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Sinds de lancering groeide de Ikon schoudertas uit tot een favoriet binnen de KAAI-community. Het compacte silhouet en de veelzijdigheid maken de tas tot een vaste metgezel in het dagelijkse leven. De ervaringen van de draagsters inspireerden KAAI om het ontwerp verder te ontwikkelen.</p><p>Voor de Muse ging het merk in gesprek met vrouwen uit de community over hoe zij hun Ikon gebruiken: welke spullen ze graag veilig opbergen, wat ze binnen handbereik willen houden en hoe ze hun tas het liefst dragen. Ook hun voorkeuren voor handvatten en kleuren kwamen aan bod.</p><p>Die dagelijkse gewoontes en inzichten kregen een plaats in het ontwerpproces. Het resultaat is de Muse: een nieuw ontwerp dat de essentie van de Ikon behoudt en tegelijk inspeelt op hoe vrouwen hun tas vandaag willen gebruiken.</p><div\n    id='gallery-7c66ae9e-37ea-41c9-b838-737d829928b5'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Het nieuwe silhouet heeft een afneembaar handvat en een vaste crossbodyriem die aan beide kanten verstelbaar is, zodat je de tas op verschillende manieren doorheen de dag kunt dragen. Een vak onder de flap en een magnetisch achtervak houden vaak gebruikte essentials binnen handbereik, terwijl een rits over de volledige breedte het hoofdvak veilig afsluit.</p><div\n    id='gallery-ed0da536-44bf-4271-abdc-f2b9413eadb7'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Het resultaat is een tas ge&iuml;nspireerd door de vrouwen die haar het beste kennen.</p><div\n    id='gallery-7ae8cc89-3617-4334-ab7c-c494f43584df'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"een-favoriet-van-de-community-keert-terug\" ><strong>EEN FAVORIET VAN DE COMMUNITY KEERT TERUG</strong></h4><p>Ook in het kleurenpalet komt de band met de KAAI community terug.</p><p>De Muse wordt gelanceerd in KAAI&rsquo;s kenmerkende Italiaanse soft touch leder in Zwart, Cognac en Marineblauw aangevuld met een geliefde kleur uit het verleden: Chocoladebruin in glanzend leder met crocoprint.</p><p>De glanzende bruintint werd jaren geleden voor het eerst ge&iuml;ntroduceerd en groeide al snel uit tot een favoriet onder KAAI vrouwen. Na aanhoudende liefde vanuit de community maakt de kleur nu haar comeback met de Muse.</p><div\n    id='gallery-b1de4b07-42d0-4e9d-a834-4a70c81069fe'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Een vertrouwde kleur, terug voor een volledig nieuw hoofdstuk.</p><h4 id=\"van-ikon-naar-muse\" ><strong>VAN IKON NAAR MUSE</strong></h4><p>De Muse is een evolutie, geen vervanging. Het design haalt inspiratie uit een silhouet dat al jaren deel uitmaakt van het KAAI verhaal, maar voegt nieuwe details, functionaliteit en veelzijdigheid toe voor vandaag.</p><p>Tegelijk weerspiegelt de Muse de filosofie die KAAI vanaf het begin heeft geleid: handtassen ontwerpen rond het echte leven van vrouwen.</p><p>De KAAI Muse is verkrijgbaar in Zwart, Cognac en Marineblauw en Chocoladebruin via shop.kaai.eu en bij geselecteerde KAAI retailers vanaf 26/10.</p><hr /><div class=\"release-content-contact\" id=\"contact-f9213af2-1e24-48de-836a-3806293786f4\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Myra Nurski</strong>\n        <em class=\"release-content-contact__description\">Managing Director, Atelier Public</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:myra@atelierpublic.com\"  class=\"release-content-contact__details-list-item-link\" title=\"myra@atelierpublic.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>myra@atelierpublic.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:0473/87.34.85\"  class=\"release-content-contact__details-list-item-link\" title=\"0473/87.34.85\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>0473/87.34.85</a></li></ul>\n    </div>\n</div>",
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