{
    "title": "KAAI opent exclusieve pop-up in de Bijenkorf Amsterdam",
    "modified_at": "2026-08-31 09:30:03",
    "published_at": "2026-08-31 09:30:00",
    "url": "https://kaai.prezly.com/kaai-opent-exclusieve-pop-up-in-de-bijenkorf-amsterdam",
    "short_url": "http://prez.ly/PVMd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Belgisch handtassenmerk brengt van 24 augustus tot en met 27 september zijn merkbeleving naar de meest prestigieuze vestiging van de Bijenkorf",
    "slug": "kaai-opent-exclusieve-pop-up-in-de-bijenkorf-amsterdam",
    "body": "<p style=\"text-align: justify\"><strong>Antwerpen, 31 augustus 2026 &ndash; Het Belgische handtassenmerk KAAI zet zijn internationale expansie verder met een eigen pop-up in de Bijenkorf Amsterdam. Van 24 augustus tot en met 27 september krijgt het merk een eigen ruimte in de flagshipstore op de Dam. De opening volgt enkele maanden nadat KAAI als eerste Belgische handtassenmerk werd opgenomen in het online aanbod van het Amerikaanse warenhuis Nordstrom. Inmiddels realiseert KAAI de helft van zijn omzet buiten Belgi&euml;, met de Verenigde Staten als grootste online markt en Nederland als een van de belangrijkste Europese markten.</strong></p><div\n    id='gallery-ea1f01ec-d10d-4760-8701-aea801b5fd1d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: justify\">De samenwerking tussen KAAI en de Bijenkorf gaat al jaren terug. Waar het merk al geruime tijd deel uitmaakt van het zorgvuldig samengestelde assortiment, krijgt het nu een eigen ruimte waarin bezoekers de volledige KAAI-wereld kunnen beleven. Van de iconische business bags tot de nieuwste collecties: de pop-up brengt het verhaal achter het merk tot leven en laat zien hoe Antwerps design, vakmanschap en slimme functionaliteit samenkomen.</p><blockquote><em>&quot;Onze samenwerking met de Bijenkorf gaat al jaren terug en we zijn ontzettend trots dat we nu ook in hun flagshipstore in Amsterdam een eigen KAAI-wereld mogen cre&euml;ren</em>&quot;, zeggen oprichters <strong>Helga Meersmans </strong>en <strong>Ine Verhaert</strong>. <em>&quot;Amsterdam is een internationale shoppingbestemming waar mode, design en ondernemerschap samenkomen. Dat we hier onze collectie &eacute;n ons verhaal kunnen delen, voelt als een mooie erkenning van de weg die we als Belgisch merk hebben afgelegd.&quot;</em></blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/18bd6087-d5d5-4ecb-a15d-75db047caf2f/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/18bd6087-d5d5-4ecb-a15d-75db047caf2f/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/18bd6087-d5d5-4ecb-a15d-75db047caf2f/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-18bd6087-d5d5-4ecb-a15d-75db047caf2f\"\n                data-id=\"18bd6087-d5d5-4ecb-a15d-75db047caf2f\"\n                data-original=\"https://cdn.uc.assets.prezly.com/18bd6087-d5d5-4ecb-a15d-75db047caf2f/-/inline/no/pexels-shruti-mansinghka-2149617727-30706982.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/18bd6087-d5d5-4ecb-a15d-75db047caf2f/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"geboren-vanuit-een-eigen-ervaring\" >Geboren vanuit een eigen ervaring</h4><p style=\"text-align: justify\">Het verhaal van KAAI begint met een herkenbaar issue. Oprichters Helga Meersmans en Ine Verhaert bekleedden jarenlang topfuncties binnen de mode- en retailsector. Tijdens hun internationale carri&egrave;res merkten ze dat er geen handtas bestond die elegant genoeg was voor zakelijke afspraken &eacute;n praktisch genoeg voor alles wat een drukke werkdag met zich meebrengt. Uit die persoonlijke frustratie ontstond het idee voor KAAI: een handtas die vrouwen nooit meer dwingt te kiezen tussen stijl en functionaliteit.</p><p style=\"text-align: justify\">In plaats van zich daarbij neer te leggen, besloten ze die tas zelf te ontwikkelen.</p><p style=\"text-align: justify\">Diezelfde visie vormt vandaag nog steeds de basis van KAAI. Elk ontwerp vertrekt vanuit het dagelijkse leven van vrouwen die werk, reizen en priv&eacute; combineren. De handtassen worden ontworpen in Belgi&euml; en kenmerken zich door slimme compartimenten, hoogwaardige materialen en een tijdloze uitstraling.</p><h4 id=\"belgisch-merk-met-internationale-ambities\" >Belgisch merk met internationale ambities</h4><p style=\"text-align: justify\"><br>\u200bDe voorbije jaren groeide KAAI uit van een Belgisch ondernemersverhaal tot een internationale brand met een trouwe community van vrouwen over de hele wereld. </p><p>Nederland neemt daarbij een bijzondere positie in. Na Belgi&euml; is het de grootste markt voor KAAI en het merk bouwde er de voorbije jaren een trouw klantenbestand uit. De pop-up in de Bijenkorf Amsterdam is dan ook meer dan een tijdelijke winkel: ze vormt een volgende stap in de verdere uitbouw van een markt die voor KAAI strategisch steeds belangrijker wordt.</p><p>2026 markeert bovendien een nieuwe fase in die internationale groei. Eerder dit jaar werd KAAI het eerste Belgische handtassenmerk dat online werd opgenomen in het aanbod van het Amerikaanse warenhuis Nordstrom. Met de eigen pop-up in de Bijenkorf Amsterdam zet het merk die internationale expansie nu verder in Europa.<br>\u200b</p><blockquote><br>\u200b<em>&quot;We bouwen stap voor stap aan een internationaal merk&quot;,</em> aldus <strong>Meersmans en Verhaert. </strong><em>&quot;Niet door zoveel mogelijk winkels te openen, maar door samen te werken met partners die dezelfde visie op kwaliteit, service en beleving delen. De Bijenkorf is daar al jarenlang een prachtig voorbeeld van. Dat we nu net in Amsterdam onze eigen KAAI-wereld kunnen neerzetten, is voor ons een belangrijke volgende stap.&quot;</em></blockquote><h4 id=\"de-kaai-wereld-in-amsterdam\" >De KAAI-wereld in Amsterdam</h4><p>Tijdens de pop-up kunnen bezoekers de volledige collectie ontdekken, materialen ervaren en persoonlijk advies krijgen. De ruimte is ingericht als een verlengstuk van het merk en nodigt uit om kennis te maken met de filosofie achter KAAI.</p><h4 id=\"praktische-informatie\" ><br>\u200bPraktische informatie</h4><p><br>\u200b<strong>KAAI Pop-up</strong> @ de Bijenkorf Amsterdam </p><p><strong>Periode</strong>: 24 augustus <a href=\"https://t.e.m\">t.e.m</a>. 27 september 2026</p><p><strong>Locatie:</strong> de Bijenkorf Amsterdam, Dam 1, Amsterdam</p><h4 id=\"media-assets\" >Media assets</h4><div\n    id='gallery-f8823143-8044-4ecf-93a7-ccb3176657c4'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Public</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:myra@atelierpublic.com\"  class=\"release-content-contact__details-list-item-link\" title=\"myra@atelierpublic.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>myra@atelierpublic.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:0473/87.34.85\"  class=\"release-content-contact__details-list-item-link\" title=\"0473/87.34.85\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>0473/87.34.85</a></li></ul>\n    </div>\n</div>",
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