{
    "title": "PR\u00c9SENTATION DE LA MUSE : UN NOUVEAU SAC \u00c0 BANDOULI\u00c8RE CON\u00c7U PAR LA COMMUNAUT\u00c9 KAAI",
    "modified_at": "2026-10-08 09:33:14",
    "published_at": "2026-10-08 09:30:00",
    "url": "https://kaai.prezly.com/translation-introductie-van-de-muse-een-nieuwe-schoudertas-vormgegeven-door-de-kaai-community",
    "short_url": "http://prez.ly/6nie",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "CON\u00c7U EN PENSANT \u00c0 LA COMMUNAUT\u00c9 KAAI",
    "slug": "translation-introductie-van-de-muse-een-nieuwe-schoudertas-vormgegeven-door-de-kaai-community",
    "body": "<p>La marque belge de sacs &agrave; main KAAI te pr&eacute;sente la Muse, un nouveau sac &agrave; bandouli&egrave;re et &agrave; porter en travers du corps, inspir&eacute; de l&#039;un des mod&egrave;les les plus appr&eacute;ci&eacute;s de la marque et con&ccedil;u en collaboration avec les femmes qui l&#039;ont port&eacute; au fil des ans.</p><p>&nbsp;</p><div\n    id='gallery-1a21d94f-9aa8-4c65-82a7-94541e2fb913'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Depuis son lancement, le sac &agrave; bandouli&egrave;re Ikon est devenu un incontournable au sein de la communaut&eacute; KAAI. Sa silhouette compacte et sa polyvalence en font un compagnon incontournable au quotidien. Les retours des utilisatrices ont inspir&eacute; KAAI &agrave; perfectionner son design.</p><p>Pour cr&eacute;er le mod&egrave;le Muse, la marque a discut&eacute; avec des femmes de la communaut&eacute; pour savoir comment elles utilisaient leur Ikon : quels objets elles aiment ranger en toute s&eacute;curit&eacute;, ce qu&rsquo;elles veulent garder &agrave; port&eacute;e de main et comment elles pr&eacute;f&egrave;rent porter leur sac. Leurs pr&eacute;f&eacute;rences en mati&egrave;re de poign&eacute;es et de couleurs ont &eacute;galement &eacute;t&eacute; prises en compte.</p><p>Ces habitudes quotidiennes et ces id&eacute;es ont &eacute;t&eacute; int&eacute;gr&eacute;es au processus de conception. Le r&eacute;sultat, c&rsquo;est le mod&egrave;le Muse : un nouveau design qui conserve l&rsquo;essence de l&rsquo;Ikon tout en s&rsquo;adaptant &agrave; la fa&ccedil;on dont les femmes veulent utiliser leur sac aujourd&rsquo;hui.</p><div\n    id='gallery-7c66ae9e-37ea-41c9-b838-737d829928b5'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiJmYTYwOWFiMS0zYzBlLTRiZTQtODI3Yy1mNTQyMTJmNDk3ZjEiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9mYTYwOWFiMS0zYzBlLTRiZTQtODI3Yy1mNTQyMTJmNDk3ZjFcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuMzMzMzMzMzMzMzMzMzMzMywiY2FwdGlvbiI6IktBQUkgXyBNVVNFIF8gNTQ1XHUyMGFjIiwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtZmE2MDlhYjEtM2MwZS00YmU0LTgyN2MtZjU0MjEyZjQ5N2YxIiwiZGF0YS1pZCI6ImZhNjA5YWIxLTNjMGUtNGJlNC04MjdjLWY1NDIxMmY0OTdmMSIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cL2ZhNjA5YWIxLTNjMGUtNGJlNC04MjdjLWY1NDIxMmY0OTdmMVwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOiJLQUFJIF8gTVVTRSBfIDU0NVx1MjBhYyIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9mYTYwOWFiMS0zYzBlLTRiZTQtODI3Yy1mNTQyMTJmNDk3ZjFcLy1cL2lubGluZVwvbm9cL0NvcHkrb2YrQ29weStvZitLb3BpZSt2YW4rRFNDRjg1OTguanBnIn19LHsiaWQiOiIyMzUyYWI4Yy1jYzI5LTQwMDEtYmU4NS1kYjIzM2I3MzAxYTkiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8yMzUyYWI4Yy1jYzI5LTQwMDEtYmU4NS1kYjIzM2I3MzAxYTlcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuMzMzMzMzMzMzMzMzMzMzMywiY2FwdGlvbiI6IktBQUkgXyBNVVNFIF8gNTQ1XHUyMGFjIiwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtMjM1MmFiOGMtY2MyOS00MDAxLWJlODUtZGIyMzNiNzMwMWE5IiwiZGF0YS1pZCI6IjIzNTJhYjhjLWNjMjktNDAwMS1iZTg1LWRiMjMzYjczMDFhOSIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzIzNTJhYjhjLWNjMjktNDAwMS1iZTg1LWRiMjMzYjczMDFhOVwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOiJLQUFJIF8gTVVTRSBfIDU0NVx1MjBhYyIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8yMzUyYWI4Yy1jYzI5LTQwMDEtYmU4NS1kYjIzM2I3MzAxYTlcLy1cL2lubGluZVwvbm9cL0NvcHkrb2YrQ29weStvZitLb3BpZSt2YW4rRFNDRjY4ODAuanBnIn19LHsiaWQiOiI1NzU1ZDIwOS05ZjEzLTRjY2ItYWFkMS1mMDhhMjMzOGQ5YTMiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC81NzU1ZDIwOS05ZjEzLTRjY2ItYWFkMS1mMDhhMjMzOGQ5YTNcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjAuNzUsImNhcHRpb24iOiJLQUFJIF8gTVVTRSBfIDU0NVx1MjBhYyIsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTU3NTVkMjA5LTlmMTMtNGNjYi1hYWQxLWYwOGEyMzM4ZDlhMyIsImRhdGEtaWQiOiI1NzU1ZDIwOS05ZjEzLTRjY2ItYWFkMS1mMDhhMjMzOGQ5YTMiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC81NzU1ZDIwOS05ZjEzLTRjY2ItYWFkMS1mMDhhMjMzOGQ5YTNcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjoiS0FBSSBfIE1VU0UgXyA1NDVcdTIwYWMiLCJkYXRhLW9yaWdpbmFsIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvNTc1NWQyMDktOWYxMy00Y2NiLWFhZDEtZjA4YTIzMzhkOWEzXC8tXC9pbmxpbmVcL25vXC9Db3B5K29mK0NvcHkrb2YrS29waWUrdmFuK0RTQ0Y2OTUyLmpwZyJ9fV0='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Ce nouveau mod&egrave;le est dot&eacute; d&#039;une poign&eacute;e amovible et d&#039;une bandouli&egrave;re fixe r&eacute;glable des deux c&ocirc;t&eacute;s, ce qui te permet de porter le sac de diff&eacute;rentes fa&ccedil;ons tout au long de la journ&eacute;e. Une poche sous le rabat et une poche arri&egrave;re &agrave; fermeture magn&eacute;tique te permettent de garder tes affaires essentielles &agrave; port&eacute;e de main, tandis qu&#039;une fermeture &eacute;clair sur toute la largeur assure la s&eacute;curit&eacute; du compartiment principal.</p><div\n    id='gallery-ed0da536-44bf-4271-abdc-f2b9413eadb7'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Le r&eacute;sultat : un sac inspir&eacute; par les femmes qui la connaissent le mieux.</p><div\n    id='gallery-7ae8cc89-3617-4334-ab7c-c494f43584df'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"un-coup-de-coeur-de-la-communaute-fait-son-retour\" ><strong>UN COUP DE C&OElig;UR DE LA COMMUNAUT&Eacute; FAIT SON RETOUR</strong></h4><p>Le lien avec la communaut&eacute; KAAI se retrouve aussi dans la palette de couleurs.</p><p>Le mod&egrave;le Muse est lanc&eacute; dans le cuir italien &laquo; soft touch &raquo; embl&eacute;matique de KAAI, en noir, cognac et bleu marine, compl&eacute;t&eacute; par une couleur tr&egrave;s appr&eacute;ci&eacute;e par le pass&eacute; : le marron chocolat en cuir brillant avec un imprim&eacute; croco.</p><p>Cette teinte marron brillante a &eacute;t&eacute; lanc&eacute;e pour la premi&egrave;re fois il y a des ann&eacute;es et est rapidement devenue un coup de c&oelig;ur chez les femmes KAAI. Suite &agrave; l&rsquo;engouement constant de la communaut&eacute;, cette couleur fait aujourd&rsquo;hui son grand retour avec la Muse.</p><p>&nbsp;</p><div\n    id='gallery-b1de4b07-42d0-4e9d-a834-4a70c81069fe'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Une couleur famili&egrave;re, de retour pour un tout nouveau chapitre.</p><h4 id=\"de-likon-a-la-muse\" ><strong>DE L&#039;IKON &Agrave; LA MUSE</strong></h4><p>La Muse est une &eacute;volution, pas un remplacement. Son design s&#039;inspire d&#039;une silhouette qui fait partie de l&#039;histoire de KAAI depuis des ann&eacute;es, mais y ajoute de nouveaux d&eacute;tails, des fonctionnalit&eacute;s et une polyvalence adapt&eacute;es &agrave; notre &eacute;poque.</p><p>En m&ecirc;me temps, la Muse refl&egrave;te la philosophie qui guide KAAI depuis le d&eacute;but : cr&eacute;er des sacs &agrave; main adapt&eacute;s &agrave; la vie quotidienne des femmes.</p><p>La KAAI Muse est disponible en noir, cognac, bleu marine et marron chocolat sur shop.kaai.eu et chez certains revendeurs KAAI &agrave; partir du 26/10.</p><hr /><div class=\"release-content-contact\" id=\"contact-91cd7bf4-b74c-4412-b900-e12be392a3d6\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Myra Nurski</strong>\n        <em class=\"release-content-contact__description\">Managing Director, Atelier Public</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:myra@atelierpublic.com\"  class=\"release-content-contact__details-list-item-link\" title=\"myra@atelierpublic.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>myra@atelierpublic.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:0473/87.34.85\"  class=\"release-content-contact__details-list-item-link\" title=\"0473/87.34.85\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>0473/87.34.85</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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